Cannabis Industry Staffing Case Study - Kiva Confections
Kiva Confections is an industry leader in the cannabis edibles space. Their innovative approach to crafting cannabis edibles have made them a pioneer in the industry. After countless awards, including "Best Edible" and "Best Edible Producer", the brand enlisted the services of Kinetic Events to assist with a promotional campaign at dispensaries in Northern and Southern California. Since then, Kinetic Events has delivered over two hundred in-store demos and sampled over 150,000 unmedicated products throughout the state. Kinetic Events continues to provide Kiva Confections brand ambassadors for in-store demos, special events, and festivals to this day. Through the Kiva Confections program and a number of other programs in the cannabis industry, Kinetic Events has become the premier staffing agency for cannabis events in the state of California.
Kiva Confections In-Store Demos Program Goals
- Raise brand awareness and generate hype for all Kiva Confections products.
- Distribute unmedicated samples of Kiva Confections to dispensary patrons.
- Educate consumers and Budtenders on the ins and outs of the Kiva Confections brand and their products.
Timing
- Ongoing program beginning in 2018
Program Elements
- Plot activation locations and distribute marketing materials across the state.
- Schedule activations across local zones.
- Facilitate training for the brand ambassadors.
- Manage packaging and shipping of promotional materials to the staff.
- Interact with consumers and sample unmedicated product.
- Deliver recaps and KPIs to the Kiva Confections brand team.
Parameters
- Two hundred plus in-store demos and events.
- One to four brand ambassadors per event.
- Brand ambassadors completed a training course on the brand.
Kiva Confections In-Store Demos Program Results
- Greater market awareness for the newly launched Kiva Confections brand.
- Increased sales in Northern and Southern California.
- Increased knowledge of the brand for dispensary staff, leading to increased sales going forward.
Contact us to discuss your next program at (888)-351-4126.