Kiva Confections is an industry leader in the cannabis edibles space. Their innovative approach to crafting cannabis edibles have made them a pioneer in the industry. After countless awards, including "Best Edible" and "Best Edible Producer", the brand enlisted the services of Kinetic Events to assist with a promotional campaign at dispensaries in Northern and Southern California. Since then, we have delivered over two hundred in-store demos and sampled over 150,000 unmedicated products throughout the state. We continue to provide Kiva Confections brand ambassadors for in-store demos, special events, and festivals to this day.
Kiva Confections Program Goals
- Raise brand awareness and generate hype for the product.
- Distribute unmedicated samples of the product to dispensary patrons
- Educate consumers and budtenders on the brand
- Ongoing program beginning in 2018
- Plot activation locations and distribute marketing materials
- Schedule activations across local zones
- Facilitate training for staff
- Manage packaging and shipping of promotional materials to the staff
- Interact with consumers and sample unmedicated product
- Deliver recaps and KPIs to brand team
- 200+ in-store demos and events
- 1-4 brand ambassadors per event
- Brand ambassadors complete training course on the brand
Kiva Confections Program Results
- Greater market awareness for the newly launched Kiva Confections brand
- Increased sales in Northern and Southern California
- Increased knowledge of the brand for dispensary staff, leading to increased sales going forward
Contact us to discuss your next program at (888)-351-4126.