Microsoft, Technology Tour

Case Studies


The Microsoft Ignite tour takes place each year in dozens of cities worldwide. Thousands attend each event, so a first-rate staff team is essential. Since 2018, Kinetic Events has been the supplier of conference staff for Microsoft at dozens of conferences and events. This includes 5 Microsoft Ignite conferences in the United States. We continue to support the brand to this day with the industry's best brand ambassadors and event staff

Microsoft Program Goals

  • Create a welcome environment for vendors and attendees
  • Employ a smooth registration process
  • Maintain a clear layout of the conference with directional guides placed around the convention center
  • Deliver an efficient scanning process for sessions and keynote presentations
  • Represent vendors at the highest level
  • Position highly knowledgeable info booth personnel throughout the convention center


  • 5 events
  • 3-5 days per event

Program Elements

  • Dedicated Project Manager used to hire and position staff according to their strengths
  • Organize and implement training for staff
  • Facilitate registration for attendees and vendors
  • Arrange and organize sessions according to attendance
  • Escort session speakers to and from their sessions
  • Represent vendors at their booths on the trade show floor
  • Scan badges for attendees entering sessions and keynote presentations
  • Direct lost attendees to sessions, meal areas, restrooms, etc


  • 90+ event staff per conference
  • 15+ brand ambassadors per conference
  • 10+ supervisors per conference
  •  12+ bilingual staff per conference
  • Brand ambassadors and event staff are to be tech savvy, outgoing, and personable

Microsoft Program Results

  • 100% staff attendance at each conference
  • Quick and efficient registration
  • Accurate and efficient session scanning
  • Smooth flow of traffic from session to session
  • Successful brand representation for vendors at each conference

Contact us to discuss your next program at (888)-351-4126.

Brady Trudeau

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About the Author

Kinetic Events has been delivering staffing and workforce solutions to brands and agencies since 2006. We are active in 15 cities across the country with a fully compliant W2 workforce. Contact us to discuss your next street team program.