Nationwide Staffing, Service Now Conferences – Case Study

Case Studies

Talented conference staff bring spectacular service to ServiceNow 2019

ServiceNow is a software development company focused on enhancing productivity. Every year, they host a series of conferences nationwide to showcase their innovations in their space. Thousands of industry professionals from all over the world travel in to check out new products and listen to tech leaders speak on their success. The Kinetic Events' team of event and conference staff were brought on to assist with registration, wayfinding, room oversight, and a variety of other conference staff duties. The conference stopped in Dallas, Chicago, New York City, and Washington DC. Our event staff kept each event running smoothly and led to successful programs in every city.

ServiceNow Logo
Brand Ambassador

ServiceNow program goals

  • Welcome and engage conference attendees 
  • Quickly check guests in and direct them to exhibition areas
  • Set up exhibition and speaker rooms to ensure enough chairs for guests
  • Make sure attendees are away of swag giveaways and keynote speakers
  • Encourage guests to post on social media about the event
  • Knowledgeable about ServiceNow's mission and products in case of inquiries


  • Various dates throughout fall 2019

Event staff, program elements

  • Designated project manager to evaluate client's specific requests for conference and event staff with specialized skill sets
  • Event staff must have strong conference experience, preferably in tech
  • Training for staff required due to specific information relayed from client
  • Manage and pass out training and promotional materials to the staff
  • Interact with customers and guests in an outgoing and friendly manner while encouraging them to visit exhibitions
  • Post event reporting and evaluation


  • Four events at conference locations in New York City, Chicago, Dallas, and Washington D.C.
  • Eight to twelve hours per event
  • 20-35 event staff members per event
  • Strong knowledge of training handout given by client

ServiceNow program results

  • Greater industry awareness of ServiceNow's new products
  • Stronger brand connection with industry professionals
  • Swift and easy event execution

Contact us to discuss your next program at (888)-351-4126.

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