J. Crew, promo models put a new spin on retail promotion
The fashionable clothing retailer J.Crew created their own holiday "National Stripes Day." They promote this event every year at locations around the country by creating a specific line of merchandise. Kinetic Events' promo models were hired to drive customers into the store by promoting their sale on anything with stripes and informing consumers about the free striped tote with every purchase. Our promotional models encouraged people to take pictures in front of the Mini Cooper stationed in front of the store, to then post on social media. They also were required to be knowledgeable about the car as well, and inform customers about specific fun facts provided by Mini Cooper USA.
J.Crew program goals
- Welcome and engage with the public outside the store
- Encourage customers to come into the store by promoting their exclusive sales
- Increase sales by giving customers entering the store a card for 40% off, that is only valid for the holiday.
- Make sure consumers are aware of the free striped tote they receive with any purchase
- Promote the usage of the hashtag #NationalStripesDay while taking pictures in front of the Mini Cooper in their striped clothing
- Knowledgeable about fun facts given by Mini Cooper USA in case of inquiries
Timing
- Annual event held June 21st
Promo models, program elements
- Designated project manager to evaluate client's specific requests for promotional models with specialized skill sets
- Promotional models to have strong social media skills and comfortable taking pictures and promoting the hastag
- Training for staff required due to specific information relayed from client to promote
- Manage packaging and shipping of promotional materials to the staff
- Interact with customers and guests in an outgoing and friendly manner while confidentially driving sales
- Post event reporting and evaluation
Parameters
- Four events at J.Crew locations in New York City, Los Angeles, Miami and Chicago
- Five to six hours per event
- Two promotional models per event
- Strong knowledge of training handout given by client
J.Crew program results
- Greater market awareness for J.Crew
- Increased sales in all locations that put on the event
- Gained knowledge of Mini Cooper USA
Contact us to discuss your next program at (888)-351-4126.