Promotional Staff Case Study - Verizon Media
Advertising Week 2019 is a 4-day premier conference for marketing, branding, advertising, and technology professionals hosted in New York City. Verizon Media hired Kinetic Events' promotional brand ambassadors to represent their brand while portraying their message: "Through trust and innovation, we deliver better business outcomes for publishers and advertisers." Verizon Media has 30 brands such as Yahoo Sports, Yahoo News, Huffpost, and more that offer advertising solutions through desktop, mobile, and Xbox. Throughout the week, the media company launched Yahoo Mail 6 as well as their first-ever election campaign uniting its ecosystem of diverse brands. Our event staff successfully promoted their new services while providing exceptional customer service.
Verizon Media program goals
- Welcome Advertising Week attendees to a world they never knew existed through a sponsored Verizon Media lounge, in an impactful way
- Position Verizon Media as a first-choice media and ad tech company for client's innovative brand and performance campaigns
- Meaningful client engagement
- Drive native revenue through onsite demos, introductory offers for new clients, and product messaging
- Promote Yahoo Mail 6 and election campaign that educates, encourages, and empowers voter participation in the upcoming 2020 election
Timing
- Four day conference in New York City
- Ten to twelve hours each day
Promotional brand ambassadors, program elements
- Dedicated Project Manager used to hire and train promotional staff with specialized skill set
- Outgoing, high-energy brand ambassadors to greet and welcome executive level marketers to the Verizon Media lounge
- Encourage conference-goers to interact with offerings through trivia quizzes and product demos
- Handle various giveaways
- Brand ambassadors as reception, concierge, feature wall display, and directional roles
- Influence conference-goers to connect at a shared table to network, and strike up conversation from thoughtful connection-starting prompts
Parameters
- Five promotional staff brand ambassadors per day
- One trained lead responsible for staff attendance and post event reporting to designated project manager
- Promotional staff are to be skilled and knowledgeable about Verizon Media's product launches through training handouts
Verizon Media program results
- Greater market awareness for the newly launched Verizon Media advertising solutions
- Educated and increased awareness of events and politics in mainstream culture
- More resourceful and informed consumers
Contact us to discuss your next program at (888)-351-4126.