The Importance of W-2 Event Staff

Keys to Success

W-2 event staffing has never been more important. In January of 2020, California passed a law completely changing the event staffing world: AB5. The AB5 law requires all brand ambassadors and event staff workers to be W-2 event staff employees. Many other states are also considering enacting AB5. What does this mean, and how is W-2 event staff classification important to you? Let's dive in more to explain all the nuts and bolts. 

Benefit Cosmetics Brand Ambassadors W-2 Event Staff
Oracle

What Is a W-2 Event Staff Employee? 

When a company hires an employee, the employee is often given an I-9 and W-4 to fill out. This sets a worker as W-2 and allows the government to take out taxes from their pay. W-2 employment also gives additional rights to workers and lets employers train the staff in. To understand the importance of W-2 event staff employment, let's discuss the other major classification: Independent Contractors.

What Is an Independent Contractor?

For years, brand ambassadors and event staff who were classified as independent contractors dominated the events industry. Independent contractors are transient workers hired on for temporary work, and are not hired by an employer directly. As a result, independent contractors can set their schedules without making any commitment to their temporary employer. Think of a plumber. You hire them for a specialized task, they tell you when they will arrive, and there is no work after they fix the issue. While this works for some industries, there are some key issues when applying this to event staff.

3 Benefits of W-2 Event Staff

1. Training

Using W-2 event staff instead of independent contractors lets us provide in-depth training to our teams. Going back to the plumber example, you don't train them in when they arrive. However, for event staff, there's often training that needs to occur for a strong event. W-2 classification allows us to train the staff for success!

2. Employees, Not Contractors

Most independent contractors are staff brought on for one event only. This means that people may show up to your event that have never worked with an event staffing agency before. W-2 event staff allows us to create relationships with our employees, ensuring that the right staff work your event.

3. Consistent and Timely Pay

A big downside of using independent contractors is that it often takes a while to pay the staff. The pay schedule is often uncertain and can make it hard to bring the best teams onsite. Hiring W-2 event staff allows for quick and easy pay. When you pay fast, you get a better team onsite.

"Working with Kinetic to put together a schedule and bring the right people in for the specific roles was very easy and seamless. We could not have been happier with the people they sent." 

- Melissa with Time Out

Let's Talk Law W-2 Event Staff vs Independent Contractors

Now that you know the benefits of W-2 event staff, let's talk about the legalities. California started the trend with AB5, but many states, such as Massachusetts, Washington, New York, and Illinois, are looking into it. Let's look into why some states are moving to W-2 only. 

Taxes. One of the biggest problems with independent contractors is that taxes do not get taken out of their pay automatically. This makes it difficult for contractors to file taxes and for states to collect tax revenue. Many states are looking to ease this issue by requiring W-2 status.

Gig Workers Aren't Independent. As mentioned before, independent contractors come with a specific skill and set their own hours and pay. Event staff workers, however, are trained in, get scheduled for a shift, and get a set pay. Because of this, many states see brand ambassador and event work as an employment status and are requiring the designation.

Workers Rights. When event staff are independent contractors, they do not receive the same rights as W-2 employees. They are not required overtime or breaks. They also cannot file for unemployment, an issue that has come up a lot over the past few weeks due to COVID-19 cancellations. W-2 event staff classification helps calm these issues.

Did You Know...

We at Kinetic Events have always seen W-2 status as important and moved to make our staff employees well before any state mandated it. We have strong relationships with our brand ambassadors and event staff nationwide. Our teams are dedicated to providing great service and making sure your activation or event runs smoothly. Give us a call at (888) 351-4126 to get started on your event! 

Verizon

Written by Brian Lillquist

Kinetic Events has been delivering staffing and workforce solutions to brands and agencies since 2006. We are active in 15 cities across the country with a fully compliant W2 workforce. Contact us to discuss your next street team program.