Experiential marketing trends are in 2023 involve creating immersive and engaging experiences to connect with consumers. This marketing trend has been on the rise over the last 5 years. These programs often happen in large cities or high traffic areas. Kinetic Events Staffing has been delivering exceptional brand ambassadors for experiential marketing programs since 2006. Listed below are some experiential marketing trends that are predicted to be popular this year.
Eight Experiential Marketing Trends
Virtual & Augmented Reality
These technologies are expected to be increasingly used in experiential marketing campaigns. They allow consumers to interact with products and brands in new and exciting ways. Augmented reality technology is being used to help create more immersive experiences in the world of museums as well. Read: Augmented Reality For Museums and Attractions
Personalized experiences that are tailored to an individual's preferences and interests will be in high demand.
As consumers become more conscious of the impact their actions have on the environment, brands will focus on creating sustainable and eco-friendly experiences. Many agencies, Kinetic Events Staffing being one of them, are focusing there on reducing their carbon footprint for experiential marketing programs.
Incorporating elements of gaming into experiential marketing campaigns will be popular in 2023. This approach can help create more engaging and interactive experiences for consumers.
Influencer marketing will continue to be a powerful tool for brands, as it allows them to reach a specific audience through trusted and credible sources. As influencers become increasingly savvy though, these channels become more expensive.
Social Media Integration
Brands will continue to leverage social media platforms to create shareable experiences and to allow consumers to share their experiences with others.
Brands will increasingly use data to create personalized and targeted experiences, as well as to track and measure the effectiveness of their campaigns.
Experiences At Home
Due to Covid-19, there will be a growing experiential marketing trend of creating experiences at home, such as virtual tours, live streaming, and e-commerce experiences. These hybrid experiences began in the early days of Covid and continue to this day.
Our experiential marketing teams in action in Austin, TX for Netflix and our Los Angeles, CA team working with FOX and Pepsi
Hiring Experiential Marketing Staff at Kinetic Events
We have been providing brand ambassadors to support experiential marketing campaigns in 14 major US markets since 2006. Our brand ambassadors stand apart as employees of our company, not contracted labor. This gives us flexibility to train and elevate staff expertise. Contact Us to discuss the details of your next program.
Looking for work as an experiential marketing brand ambassador? Apply with us!
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