Tequila Avion, California Consumer Launch

Case Studies

Kinetic Events has been a long time supplier of experiential marketing talent to the Tequila Avion brand. Shortly after winning the 2012 San Francisco Spirits competition for best tequila, the brand launched in California. Since then, we have delivered over five hundred in-store demos. We continue to support the brand to this day with promotional models, brand ambassadors, and marketing support. 

tequila avion
Avion Tequila

Tequila Avion Program Goals

  • Raise brand awareness.
  • Distribute samples of the product to bar patrons
  • Educate consumers and hospitality professionals on Tequila Avion

Timing

  • Ongoing program beginning in 2012

Program Elements

  • Coordinate logistics and facilitate training for staff
  • Manage bar spends for on-premise sampling events
  • Hire third party vendors for step and repeats, branded decorations, photography, and videography at sponsored event.
  • Educate industry professionals.
  • Interact with consumers and sample product
  • Create custom cocktail menus for sponsored events

Parameters

  • 500+ in-store demos and events
  • 1-4 brand ambassadors per event
  • Brand ambassadors consist of promotional models for sampling and interacting with consumers, bartenders for creating custom drinks, and photographers for capturing photos at consumer events
  • Brand ambassadors are to be outgoing, personable, and thoroughly educated on the ins and outs of Avión Tequila

Tequila Avion Program Results

  • Greater market awareness for the newly launched Tequila Avion brand
  • Increased sales in Northern and Southern California (on-premise and off-premise)
  • Increased knowledge of the brand for hospitality staff, leading to increased sales in the future

Contact us to discuss your next program at (888)-351-4126.


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About the Author

Kinetic Events has been delivering staffing and workforce solutions to brands and agencies since 2006. We are active in 15 cities across the country with a fully compliant W2 workforce. Contact us to discuss your next street team program.