Cannabis Industry Staffing, Kiva Confections

Case Studies

Cannabis Industry Staffing Case Study - Kiva Confections

Kiva Confections is an industry leader in the cannabis edibles space. Their innovative approach to crafting cannabis edibles have made them a pioneer in the industry.  After countless awards, including "Best Edible" and "Best Edible Producer",  the brand enlisted the services of Kinetic Events to assist with a promotional campaign at dispensaries in Northern and Southern California. Since then, Kinetic Events has delivered over two hundred in-store demos and sampled over 150,000 unmedicated products throughout the state. Kinetic Events continues to provide Kiva Confections brand ambassadors for in-store demos, special events, and festivals to this day. Through the Kiva Confections program and a number of other programs in the cannabis industry, Kinetic Events has become the premier staffing agency for cannabis events in the state of California. 

Kiva Confections logo
In-Store Demos Staff
In-Store Demos Staff

Kiva Confections In-Store Demos Program Goals

  • Raise brand awareness and generate hype for all Kiva Confections products.
  • Distribute unmedicated samples of Kiva Confections to dispensary patrons.
  • Educate consumers and Budtenders on the ins and outs of the Kiva Confections brand and their products.


  • Ongoing program beginning in 2018

Program Elements

  • Plot activation locations and distribute marketing materials across the state.
  • Schedule activations across local zones.
  • Facilitate training for the brand ambassadors.
  • Manage packaging and shipping of promotional materials to the staff.
  • Interact with consumers and sample unmedicated product.
  • Deliver recaps and KPIs to the Kiva Confections brand team.


  • Two hundred plus in-store demos and events.
  • One to four brand ambassadors per event.
  • Brand ambassadors completed a training course on the brand.

Kiva Confections In-Store Demos Program Results

  • Greater market awareness for the newly launched Kiva Confections brand.
  • Increased sales in Northern and Southern California.
  • Increased knowledge of the brand for dispensary staff, leading to increased sales going forward.

Contact us to discuss your next program at (888)-351-4126.

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